SO,
The first step to making our presence as a company known involved creating a name that would stand out and reflect our attitude towards performance. We knew from DAY ONE that we wanted to create work that was playful and explored topics that were easily relatable to everyone. We wanted our name to be familiar and universal. Our company aims to devise performances that highlight the sweet and sour of our everyday lives. And so, Sherbet Lemon was a perfect fit!
We experimented with multiple name ideas and nothing seemed to capture the essence of our theatre style like Sherbet Lemon Theatre does. From here we have created a couple of logo designs that can be used in different formats for our branding. Figure a). shows our full logo that will be used on our social media and company promotion materials. Figure b). shows our font only logo that will be used for all ‘show-related’ marketing materials as the colours are more compatible with other schemes. The designing of the logos was another trial and error process, there were multiple designs that were discussed between Amanda and myself before deciding on these two. Many of the logos we discarded were quirky and bold but didn’t quite fit in terms of the aesthetics of the company.
The next steps in promoting our company will lie in the creation and development of our social media platforms.
I best get busy!
EL
Cited
Sherbet Lemon Theatre (2018) Figure a). Logo.
Sherbet Lemon Theatre (2018) Figure b). Text Only Logo.