The Importance of Fundraising

For a professional theatre company funding is essential to run the company successfully. From sourcing props, costume and set, to hiring rehearsal spaces and performance venues, a company cannot function without money. For an initial lump sum we can look to Arts Council England and other similar organisations for funding and support. Arts Council “invest in art and culture for a lasting return”, in the aim to achieve their “mission of great art and culture for everyone” (Arts Council England, 2018). They can provide companies with a start-up fund allowing them to begin to develop and function as arts professionals. However, arts council are not “able to award funding to everybody that applies” (Arts Council England, 2018), and those that are awarded funding may not receive enough money to fully sustain their company. Therefore, companies must turn to fundraising in order to obtain sufficient funds to run a successful theatre practice.

With this knowledge we, as Sherbet Lemon Theatre, were able to understand the importance of fundraising, initiating our decision to have a fundraising manager. In my role I worked alongside our Producer (Hayley McConnell) and our Lead Marketer (Emily Liddle) in order to arrange fundraising events that optimised our ability to both raise funds and promote our brand. Once we had established how much money we needed to raise, by pricing up items we were required to purchase, I was able to begin working on creating events that would provide us with the funds we needed to create The Truth About Bedtime… Through this we were able to function as a professional theatre company, using the budget provided by the Lincoln School of Fine and Performing Arts as our arts council funding, then further engaging in successful fundraising events in order gain the funds needed to sustain our company.

E.R.

Arts Council England (2018) Funding. England: Arts Council England. Available from https://www.artscouncil.org.uk/funding [accessed 29 March 2018].

Arts Council England (2018) 10 things you need to know about DYCP. England: Arts Council England. Available from https://www.artscouncil.org.uk/arts-council-development-funds/10-things-you-need-know-about-dycp [accessed 29 March 2018].

 

Competition time!

Hey Guys,

It’s begun! Our fundraising campaign is up and running and we are really enjoying get out and about spreading our sweetness. Since my last update we’ve been busy here at Sherbet Lemon Theatre running our first competition, Guess the number of Sherbet Lemons in the jar! £1 a go, guess how many are in the jar and with the right guess you could win, it’s as simple as that.

insta jar

(Liddle, 2018)

We’ve been set up around the university campus, making ourselves recognisable by wearing yellow, after all we are the Sherbet Lemons, and our brand new company t-shirts. So far we have located ourselves in Zing café, The University Library and the Student Union reception promoting our competition and our company in the process. By placing ourselves around the campus we have been able to promote our brand to a wider audience and attract interest in our company and show.

lpac sherbet lems            lpac sherbet lems 2

(Liddle, 2018)                                        (Liddle, 2018)

This particular event has been running for a short while and will be continuing until Friday 23rd March 2018 when we will be announcing the winner over on our social media. If you would like to have a guess head over to our social media to find out where we will be set up next. Alternatively, if you would like to donate online we have set up a go fund me page linked on our social media as well as here on our blog.

Thanks for all your support, and keep an eye out for further fundraising events in the run up to our show.

E.R.

 

Liddle, E. (2018) Competition [image].

Liddle, E. (2018) Jar on display [image].

Liddle, E. (2018) Lincoln Performing Arts Centre [image].

Fundraiser

Hi, I’m Emma and I’m in charge of fundraising here at Sherbet Lemon Theatre. In my role I will be responsible for creating and holding events in order to raise money to pay for the cost of putting on our show. This will be our debut production for Sherbet Lemon Theatre, focusing on sleep as a fundamental part of being human and the ways it can impact our day to day lives. Through our fundraising campaign, I’ll be making sure that we generate enough funds in order to pay for all of our set, props and costumes along with any other expenses we encounter. Working with some of the other members of our team, I’ll be organising and running events up until our performance in May, so look out for ways to get involved in our fundraising campaign over on our social media. I’m looking forward to coming up with fun and creative fundraising ideas and working with rest of our wonderful company to produce our show.

E.R.