Emilys Bedtime Routine

Morning!

I have two separate bedtime routines. One for when I’m with Jake and for when I’m without. Because I struggle to sleep without Jake I tend to start my routine earlier, normally with a ‘sit down’ shower. I like to sit in the shower and use lavender baby shampoo because 1) I have sensitive skin and 2) The scent helps me relax. I then head upstairs with a hot chocolate (made in my favourite Tinkerbell Mug) and find a film to watch. I usually end up watching Shrek, not particularly sure why. I then do my bedtime skin care routine. Cleanse, Tone, Serum, Moisturise. If it’s a particularly chilly night I take Mitchel, who’s my microwavable Unicorn, and warm him up to snuggle. I then get cosy in my duvet and try to get some sleep.

With Jake, we tend to watch Netflix for a while then head down stairs to brush our teeth. I make us some squash and wash my face with my night cleanser. We head back upstairs and catch up on our day before deciding the latest time we can set our alarm in the morning. I turn off the lamp and we say… goodnight.

E.L.

Making our Manifesto

When deciding on how we want to be viewed as a company and considering how we want our externally facing materials to reflect us, it is important we bare in mind the style of theatre and audience we are trying to appeal to. I have recently sat down with our company director and stage manager to get a better sense of what their aspirations for the company are and from there I have begun drafting our Manifesto and Mission Statement. My intentions are to create a manifesto that articulates the importance of audience and reality within our company. I hope to demonstrate the level of engagement we are hoping to encapsulate within performance and present the fundamental basis of our companies future work. Our mission Statement is slightly more colloquial as I intend on using this to portray the relaxed environment we intend on creating throughout our companies productions. We want to create theatre that is easily accessible to those who wouldn’t normally visit a traditional theatre space. It is important to us that we can create an environment where participation and audience reaction is encouraged and embraced. We intend on creating a theatre environment that allows our audience to relax and go back to the basics. Our mission statement encourages our audience to consider what is truly important to us as humans, the things we cannot live without, and take some time to stop clouding their day to day lives with the worries and stress of ‘living’.

 

Sherbet Lemon Theatre Manifesto

We are Sherbet Lemon Theatre. We are a group of artists who devise performance incorporating verbatim techniques to portray the reality of our day to day lives. We take the sweet and sour of being human and address the aspects we cannot live without! We invite our audience to take a step back from the complications of life and instead acknowledge the essentials. We create a comfortable and relaxed environment where our audience can feel immersed in our performance. This is vital to us as a company as we want to involve real people through their words and experiences.

 

Sherbet Lemon Theatre Mission Statement

Life can be overwhelming sometimes. The complications that fog our day to day lives can get in the way of what we truly need as humans. We invite you to take a step back from the complications of your everyday life and focus in on the essentials.  

We are an all female collective inspired to create original performance. We want to tell the stories of real people using their own words to add a sense of authenticity to our performance. We take the sweet and sour of being human and address the aspects we cannot live without! We want to create a relaxed atmosphere where everyone can feel comfortable and involved in the action around them.  

Our style of theatre is inclusive, relatable, sweet and a little bit sour. We are Sherbet Lemon Theatre!

 

E.L.

 

 

Developing our Brand!

SO,

The first step to making our presence as a company known involved creating a name that would stand out and reflect our attitude towards performance. We knew from DAY ONE that we wanted to create work that was playful and explored topics that were easily relatable to everyone. We wanted our name to be familiar and universal. Our company aims to devise performances that highlight the sweet and sour of our everyday lives. And so, Sherbet Lemon was a perfect fit!

 

We experimented with multiple name ideas and nothing seemed to capture the essence of our theatre style like Sherbet Lemon Theatre does. From here we have created a couple of logo designs that can be used in different formats for our branding. Figure a). shows our full logo that will be used on our social media and company promotion materials. Figure b). shows our font only logo that will be used for all ‘show-related’ marketing materials as the colours are more compatible with other schemes. The designing of the logos was another trial and error process, there were multiple designs that were discussed between Amanda and myself before deciding on these two. Many of the logos we discarded were quirky and bold but didn’t quite fit in terms of the aesthetics of the company.

Figure a)
Figure a). (Sherbet Lemon Theatre, 2018)
New Logo Font Only
Figure b). (Sherbet Lemon Theatre, 2018)

 

The next steps in promoting our company will lie in the creation and development of our social media platforms.

I best get busy!

EL

 

Cited

Sherbet Lemon Theatre (2018) Figure a). Logo.

Sherbet Lemon Theatre (2018) Figure b). Text Only Logo.

Lead Marketer

 

Hi,

 

I’m Emily and I am taking the lead on all things marketing for Sherbet Lemon Theatre. I hope to bring a fresh and exciting approach when it comes to reaching our audience demographic and would love to bring new eyes to the theatre! To make things even sweeter, I get to work alongside a fabulous company of talented artists! Sherbet Lemon Theatre, to me, is about bringing to the stage things that the audience know and have experienced but immersing them in situations that will ignite their curiosity.

 

I look forward to everything that is yet to come for our company and keeping you all updated along the way!

 

E.L.