Networking!

One vital contributor to our marketing strategy was the amount of networking we did as a company. From the very beginning we wanted to establish our place within the arts community in Lincoln and in doing so meet some extremely valuable contacts. We immediately signed up to attend the WITA event on the 8th of March 2018 and that was the beginning of a great relationship! Through WITA, we have since formed relationships with poets, musicians and other artists who have inspired our process and performance. This networking has allowed us to become involved within many community groups and given us a wider base to promote through. I believe this involvement with other artists and collaboration with Women in The Arts would allow us meet Arts Council England’s criteria on Public Engagement as we are forming relationships within the community. Through these relationships we are striving to bring art to the community on a larger scale through hosting events and campaigns to promote performances on a larger scale. We have also commissioned other artists and photographers to contribute towards our marketing materials which I believe would demonstrate to Arts Council England that we are committed to spreading the awareness of work of local artists within the community. The relationships we have developed have provided us with options to continue our theatre company post graduation. We have received invitations to perform at the next WITA showcase and have welcomed a tremendous amount of support throughout this process. This partnership would also be a contributor to our ACE funding risk assessment as they question whether “appropriate partnerships in place to support the activity” (Arts Council England, 2016). WITA are a fantastic networking group that have allowed us the opportunity to meet fellow artists and supporters of the arts. This extended marketing platform also offers a more sustainable approach towards our future campaigns, standing us in good stead with ACE’s marketing policies. We are hugely appreciative for all the support we have received and are excited to see where this takes us in the future.

E.L.

Cited

Arts Council England (2016) Appraisal Process For Grants For the Arts. Available From: https://www.artscouncil.org.uk/sites/default/files/download-file/Appraisal_process_for_Grants_for_the_Arts_AUG2016.pdf [accessed 3rd May 2018].

Liddle, E. (2018) I Support WITA.