As our show has developed I have started to draft and design our flyers and posters. My original drafts were paintings designed by Amanda that depicted starry night skies and shadows with text overlaid across the image. After further discussions with the group and an insight from Julie Ellerby (Marketing Manager at Lincoln Performing Arts Centre) it was decided that these images portrayed a show more suited to children than adults. We compared flyers we had seen and found to determine what we could do to capture the aesthetic of our performance. To combat this we contacted a local photographer, Toria Maxwell, and commissioned her to take a variety of images that I used across our marketing materials. This allowed me to use the drawings to break up the empty space on the poster rather than them being the entirety of the poster itself. The bright and neon colours in the drawings foreshadow the neon drawing we use within the performance and tie the two together nicely. In order to appeal to the largest audience demographic possible for our production, I have utilised my understanding the Audience Finder tool (used by Arts Council England) to tailor our approach to specific audiences. This has allowed us to maximise our potential outreach and develop a better understanding of our target audience. This has been helpful ultimately across all areas as we can cater to all demographics by understanding their wants and requirements. When writing the copy for The Truth About Bedtime… I collaborated with our Director, Emelia, to get a better overall impression of her ideas for the show. This helped me write an unbiased copy that summarises the intentions and highlights of our show fairly. Below are our final show flyers, including the reverse side with copy.
E.L.
Cited
Sherbet Lemon Theatre (2018) Flyer Design.
Sherbet Lemon Theatre (2018) Flyer Design Reverse.
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