Now that fundraising is over and we have entered the final few days before our show, it seems appropriate to evaluate the success of our campaigns. Attached below is a document outlining the locations in which we ran our competitions, with a break down of time spent there and how much money was raised. This has allowed me to examine the success of our competitions in the various locations (also within the document attached) and reflect upon how I could improve in the future.
When we analyse the statistics given it appears approaching our friends through parties and societies was in fact on average the most successful way to raise funds. These statistics show they raised almost £4 more that the university locations in relation to the time spent there and amount of people fundraising. It would realistically make sense for this to be the case as we were targeting our personal friends within these locations, who are more likely to donate when asked. We can also see the next most successful approaches came from our friends and family and setting up in Lincoln Performing Arts Centre. This would again make sense as we were asking those wanting to support their family and those aware of the need for fundraising on the Theatre Company module. By targeting those who would be most willing to donate to our cause, we were able to obtain the most funds from the people and locations we were familiar with.
Going forward, this would be something I would focus on should we choose to take the performance and my role as fundraiser further. Although I am aware we can’t ask our friends and family for money forever, this process has taught me that by targeting people who are invested in and understanding of both the arts and our company, we can optimise the amount of funds we can raise for future productions.
E.R.
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